Saturday, September 30, 2023

New Pocky Range – Crispier and Tastier with New High Fiber and Wholewheat Biscuit Sticks


New Pocky Range – Crispier and Tastier with New High Fiber and Wholewheat Biscuit Sticks

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Introducing NEW Pocky Range

Redesigned To Appreciate The Goodness Of The Natural Ingredients For The Better Taste!

Crispier And Tastier With New High-Fiber And Wholewheat Biscuit Sticks Available From 8th June 2022

Since its launch in Japan in 1966, Pocky has maintained its core concept while gradually changing its packaging and formulation to meet the times and society. The new Pocky range was launched in the Philippines on June 8 to suit the changing consumption scene and purchasing behavior in Southeast Asia. It is also available in major supermarkets and online stores such as LazMall and Shopee Mall.

Healthiness in Pocky with High-Fiber and Wholewheat

With growing health consciousness, more and more consumers are looking for healthier choices and more guilt-free products. In line with such willing, we add fiber into the pretzel of Pocky which offers more health benefits. We also add wholewheat into the pretzel which gives it a lighter and crispier texture. 

The rich and smooth chocolate gives the right balance of sweetness while enhancing the unique aroma of the chocolate flavors by adjusting the ratio of cream to biscuit.

Design Attention

We’ve also made a few design changes to better convey the appeal of the natural ingredients. In the Share packs, the link to the package of the standard pack has been made stronger and easier to understand.

“The year 2022 marks the 100th anniversary of our Glico Group. In that year, we are pleased to celebrate the new re-staging of our flagship brand, Pocky.

We want to be a brand and a company that evolves together with society, while keeping our core unchanged. “More Happiness, More Goodness!” will be delivered to the Philippines.”– Mr. Takashi Miki, Marketing Head, Glico Philippines, Inc.

The more you share, the more you enjoy this mess-free tasty snack! Please check it out.

Where to Buy 

Major supermarkets

(Online Store)

LazMall Glico Official STORE

Shopee Mall Glico Official STORE


Official Facebook

Official Instagram

Glico Brand Website (Shopalyst)